OUR SERVICES

The complete package dedicated to developing company strategy
and supporting effective sales activities

The first, fundamental service offered by Studio GANDINI is a Company Audit, which provides the entrepreneur and/or board with a clear picture of the situation of the Marketing & Sales processes used by the company and lets us formulate an initial “Strategy” proposal for evolution.
Reorganising sales processes appropriately is a crucial move which may bring economic benefits to the company more quickly than action in other company departments which, by nature, often call for substantial initial investments which will only reap rewards in the mid to long term future. Conversely, making choices for reorganising Marketing & Sales activities or even simply for operational activities without the support of an adequate initial audit is unlikely to produce sound decisions for the future of the company.

audit aziendale

COMPANY AUDIT

The first, fundamental service offered is a Company Audit of the Marketing & Sales process, which provides a clear picture of the situation of the Marketing & Sales processes used by the Company and an initial strategy proposal for evolution. The purpose of this Audit is to: understand the situation of the current model in place, identify the areas where action is necessary and initiate the process to revitalise the business.

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Marketing & Sales
Audit & Reorganization Model

audit aziendale

Marketing & Sales Plan

After conducting the Company Audit, Studio GANDINI propose to its Clients the “Marketing & Sales Plan": this is a detailed actuation plan, covering each area, which will allow the Company to implement the defined Strategy. A consolidated model that join together in a inique Company picture: Commercial Strategy, Offer Development, Communication and Distribution.

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    EMPOWERMENT OF
    EXHISTING COMPANY OFFER

    Before turning attention to new products and new markets (costly activities which normally reap results in the mid-term), it may often be more effective to focus on maximising the value of the existing portfolio of products and services. Our models start by maximising the efficacy of the products and services already listed in the company catalogues, and therefore with the potential to generate rapidly the revenue necessary to revitalise the business.

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    DEVELOPMENT AND LAUNCH
    OF NEW PRODUCTS AND SERVICES

    The launch of new products and services is one of the most crucial activities in promoting the development of business, and is an invaluable opportunity for winning market share with new Company solutions. Our models ensure that the “launch package” is comprehensively put together and digitalised, to maximise the efficacy of the Company's sales activities.

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    COMPANY OFFER INNOVATION AND NEW MARKETS

    Operating in a highly competitive environment is not only normal for all types of Companies, it is often a necessity. Introducing innovation in the service or product offered, or identifying virgin markets, lets the Company operate in a low competition environment, with bigger and more profitable opportunities. In parallel with its “Business as Usual”, we support the Client Company in innovation, often resulting in patented new ideas and extraordinary solutions.

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    Sales Tools AND AUTOMATED DOCUMENT MANAGEMENT

    The way sales tools and documentation are created is continuously evolving, as are the devices on which these tools are used. In a multinational Company, which has to use and generate documentation in 5 or even 10 languages, the number of documents managed can add up to thousands. We employ “Cross Media Publishing” methods to ensure the efficient management and creation of documentation and sales tools.

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    ON-LINE & OFF-LINE
    VISIBILITY

    The widespread availability of on-line communication tools and media, which are crucial in order to operate on a global scale, have created the new need to harmonise and ensure the coherence of online and offline information. Our tools let us help Companies to set up an integrated, organised architecture, which brings on-line and off-line information together in a single, coherent Company solution.

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    ON-LINE PROMOTION
    & SALES

    The promotion and communication of goods and services are conducted increasingly through digital on-line tools. The market is seeing “Browse to Buy” rates approaching 1:1, and it is estimated that over 37% of purchasing decisions are made after viewing and assessing content on the internet. For both B2B and B2C markets, we help our Clients create their own on-line sales channels.

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    PRESCRIPTION AND
    VALUE CHAIN ENLARGEMENT

    There is an increasing degree of fragmentation in decisions regarding the sales process, while the buying choices of clients and customers are being influenced by the new actors and media that have come into play in the past 5 years. Being able to address each segment of this extended supply chain and market with a specialised approach is crucial. Studio GANDINI offers its Clients a tried and tested method to assist them in this.

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    ACQUISITION OF
    DOMESTIC MARKET SHARE

    While the Italian domestic market has been assailed by years of recession, it still remains one of strategic importance – ranking among the top ten economies globally and top four in Europe. We help our Clients increase their share of the domestic market with precise plans specifically devised to gain advantage over direct competitors and improve customer retention.

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    OVERSEAS MARKET
    EXPANSION

    While they do not have the fast-paced growth of a BRICS Country, mature foreign markets offer significant opportunities due to their sheer size. But succeeding in these markets calls for a well-organised model. We formulate specific “Country Plans” for our Clients, to help their local operations be more effective and support head office in defining a specifically targeted suite of products and services for the market.

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    INTRODUCTION INTO
    BRICS MARKETS

    The global economic scenario in 2050 will be very different from today's, and many companies still have no foothold in the countries that will be steering the future economy or even a plan of action for these markets. We help our Clients define a “BRICS Plan” to begin the crucial process of establishing a foothold in tomorrow's key economies.

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